A JOYOUSLY FRUITY INTERPRETATION OF JASMINE
The fragrance artist’s touch
“If Jasmin Bonheur were a masterpiece, it would be a creation by Henri Matisse.”
A born painter of happiness and sublime master of colour, Henri Matisse was one of the greatest artistic minds of the 20th century. “Drawn directly into colour”, as the artist put it, his masterpieces exude an irresistible joie de vivre.
JASMINE
On par with rose, jasmine is the most iconic flower used in perfumery. It is also one of the six beloved ingredients of the Guerlinade, the Maison’s secret olfactory signature that has defined Guerlain fragrances ever since its creation.
Jasmin Bonheur exalts both of the varieties of jasmine used in perfumery. Known for its olfactory potency punctuated with fruity notes, the large-petalled Grandiflorum jasmine is sourced by Guerlain from three different locations—Grasse, Calabria and India—to achieve exceptional olfactory quality. Among them, Indian Sambac jasmine offers up its more sensually solar facets, forming a scent akin to that of orange blossom.
Hand-picked at daybreak to preserve all the freshness of the petals before the sun touches them, the delicate jasmine blossoms present their essence solely in the form of an absolute.
In the Perfumer’s words
IN THE NAME OF BEAUTY
GUERLAIN IS COMMITTED AND TAKES ACTIONS
Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.
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