FROM OCTOBER 16TH TO NOVEMBER 12TH, 2024
CURATED BY Hervé Mikaeloff, EXHIBITION CURATOR

‘Good Morning Korea, In the Land of the Morning Calm’: the theme of the 17th exhibition of contemporary art held at the Maison Guerlain offers us a deep dive into the art of South Korea, via an intergenerational perspective gathering together multiple artists. The exhibition will be presented at the Guerlain boutique, at 68 avenue des Champs-Elysées, from October 16 to November 12, 2024.


From peaceful, mountain landscapes of lyrical beauty to the lightning-fast growth of its new tech sector, the land of the morning calm never ceases to amaze and always offers something new. Having an instinctive understanding of luxury, an innate sophistication and endless inventiveness, Korea is an inspiration for us, whilst maintaining an understated attachment to tradition.


Each creation on show is a testament to these artists’ profound ties to nature, technology and the social issues of their eras. Together, they reveal the wealth of a cultural heritage in which tradition coexists with modernity, reflecting the country’s diverse society and the changes that have occurred within it.


The works of the seventeen artists, although varying in their techniques and visions, are intertwined to present a nuanced insight into the Korean contemporary art scene. Inspired by age-old traditions as disparate as shamanism, Buddhism and calligraphy, some also incorporate modernity through iconic materials such as hanji paper. Two such artists are Park Seo-Bo, a pioneering figure of the monochrome movement, and Minjung Kim, who explores the essence of hanji using marking techniques. Lee Bae, on the other hand, chooses charcoal to endow his art with a symbolic, poetic dimension.

EXHIBITION FROM OCTOBER 16TH TO NOVEMBER 12TH, 2024


The House of Guerlain

68 Avenue des Champs-Élysées

75008 Paris

Monday to Saturday: 11:30am to 7pm (last entry)

Sunday:11:30 to 6pm (last entry)

Visit without reservation