110 YEARS AGO, GUERLAIN DEDICATED THE CHAMPS-ÉLYSÉES AVENUE
At 68 avenue des Champs-Élysées, the Guerlain family built their townhouse in 1914, a magnificent edifice listed on the Inventaire Supplémentaire des Monuments Historiques. This boutique marked the beginning of the Maison's expansion, from Paris to the four corners of the world today.
LISTEN, BREATHE…
To celebrate the 110th anniversary of our iconic boutique, come and experience an unprecedented audio journey, delving into the heart of time and excellence that define Maison Guerlain. Come and visit us at the boutique to embark on this unique experience.
Discover the story of this private mansion that seamlessly blends offices, laboratories, apartments, and the Guerlain family's shop, embodying the vibrant heart of our House. Through your listening experience, you will rediscover the architectural splendors of this place, a true showcase of the craftsmanship and excellence of our 5 generations of perfumers throughout the ages.
AN AUDIO TOUR IN 12 CHAPTERS
This itinerary celebrates our heritage and creations, embodying the innovation and passion that have driven Guerlain since its inception. Guided by Ann Caroline Prazan, the Director of the Art, Culture & Heritage Department, discover the artistic collaborations that have shaped our history, reflecting our commitment to enriching the world of perfume. This immersive journey reveals how Guerlain has reinvented itself over more than a century while preserving its soul and unique legacy. Each step of this itinerary is an invitation to explore the very essence of Guerlain, blending tradition and innovation, art and craftsmanship, history and modernity.
Visit our boutique
68 Avenue des Champs-Élysées
75008 Paris
Open Monday to Saturday, 11am to 8pm
Sunday from 11:30am to 7:30pm
Visit without reservation