NEW
ROUGE G VELVET
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ROUGE G, THE CUSTOMISABLE ULTRA-CARE LIPSTICK
Rouge G, Guerlain’s iconic jewel lipstick, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version. 89% skincare-based¹, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerating properties for exceptional comfort.
This iconic lipstick’s design has also been modernised with an array of customisable double-mirror jewel cases that can be refilled as desired, showcasing Guerlain’s know-how and commitment.
The new Rouge G cases are only compatible with the new-generation refills and vice versa.
Capacity: 3.5 g
¹Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%.
²In vitro ingredient test.
This iconic lipstick’s design has also been modernised with an array of customisable double-mirror jewel cases that can be refilled as desired, showcasing Guerlain’s know-how and commitment.
The new Rouge G cases are only compatible with the new-generation refills and vice versa.
Capacity: 3.5 g
¹Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%.
²In vitro ingredient test.
Capacity :
3.5 G
AN ICONIC VELVET MATTE FINISH COMBINING LONG WEAR AND COMFORT
This new-generation Rouge G Velvet formula boasts an ultra-light enveloping texture for a bare-lips sensation and 16-hour comfort¹. It smooths and coats lips in unequalled softness for a velvety result, ensuring exemplary hold for 12 hours².
Rouge G Velvet is available in an exclusive colour palette designed for all styles and skin tones.
Each shade has been meticulously formulated by the Guerlain laboratories with high-impact colour pigments incorporated one by one and boosted by the colour-enhancing power of Abyssinian oil for vibrant, luminous hues.
¹Self-scoring on 32 subjects.
²Instrumental test on 25 subjects.
Rouge G Velvet is available in an exclusive colour palette designed for all styles and skin tones.
Each shade has been meticulously formulated by the Guerlain laboratories with high-impact colour pigments incorporated one by one and boosted by the colour-enhancing power of Abyssinian oil for vibrant, luminous hues.
¹Self-scoring on 32 subjects.
²Instrumental test on 25 subjects.
A WEALTH OF CARE
89% skincare-based¹, Rouge G Velvet’s formula incorporates an exclusive complex created with lily flower paired with sweet almond oil with smoothing, hydrating and plumping properties². It protects lips and improves regeneration.²
Instantly softened, lips are hydrated and 45% smoother³, for 16-hour comfort⁴. After four weeks, their regeneration is optimised by 37%⁵ . Lips are visibly plumped and shaped; they are more beautiful day after day, even without make-up.
¹Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%.
²In vitro ingredient test.
³Instrumental test on 25 subjects.
⁴Self-scoring on 32 subjects.
⁵ Dermatological clinical test on 30 subjects.
A PRECIOUS ECO-DESIGN
Rouge G has been reinvented in a new radiant golden adornment revealing its secret double mirror.
The weight of this jewel case has been reduced by 19% and its manufacturing process optimised, allowing a 30% reduction in CO2 emissions compared to the previous generation of Rouge G cases¹.
Intended to be refilled, kept and passed on, Rouge G underlines the customisation of its iconic case through designs crafted in a chic, timeless style. Desirable items that are reinvented over the seasons, to collect at will.
The new Rouge G cases are only compatible with the new-generation refills and vice versa.
¹A complete Rouge G and a refill.
A WORD FROM VIOLETTE, GUERLAIN MAKEUP CREATIVE DIRECTOR
“RED – THE COLOUR OF UNIVERSAL BEAUTY – IS ENDLESS; IT COMES IN SO MANY DIFFERENT SHADES… WHEN YOU’RE LOOKING TO CREATE A BEAUTIFUL RED FOR LIPS, THE SLIGHTEST GRAM OF PIGMENT PLAYS A PART IN THE RESULT. A DROP OF YELLOW OR A TOUCH OF PINK CAN CHANGE EVERYTHING.”
Violette, Guerlain Makeup Creative Director
ENDLESSLY CUSTOMISABLE LIPSTICK
STEP 1: Choose your shade.
STEP 2: Choose your case.
STEP 3: Engrave your mirror.
IN THE NAME OF BEAUTY
GUERLAIN IS COMMITTED AND TAKES ACTIONS
Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.
DiscoverDISCOVER THE "SIGNATURE RED" LOOK BY VIOLETTE
Violette, Guerlain Makeup Creative Director, reveals her beauty tips for velvety and perfectly defined lips.
RECREATE THE LOOK
1. Unify the complexion with Terracotta Le Teint & Terracotta Concealer
2. Colour the cheeks with Terracotta Blush
3. Define eyes with Le Crayon Yeux and open up eyes with Noir G Mascara
4. Prepare lips with KissKiss Bee Glow 775 Poppy Glow
5. Define lips with Contour G 04 Rouge Feu lip pencil
6. Enhance lips by combining Rouge G Velvet 510 Rouge Vibrant and 214 Rouge Kiss
2. Colour the cheeks with Terracotta Blush
3. Define eyes with Le Crayon Yeux and open up eyes with Noir G Mascara
4. Prepare lips with KissKiss Bee Glow 775 Poppy Glow
5. Define lips with Contour G 04 Rouge Feu lip pencil
6. Enhance lips by combining Rouge G Velvet 510 Rouge Vibrant and 214 Rouge Kiss
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