Aqua Allegoria

Florabloom - Eau de Toilette

The radiance and glow of a multicoloured floral bouquet

Intensity medium

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*Not applicable to New products, Orchidée Impériale Black Collection, Orchidée Impériale Gold Nobile Collection, L'Art & La Matière Collection, Exceptional Creations

3 samples offered to discover Guerlain’s expertise in skincare, makeup and fragrance

Guerlain commits to the bee, sentinel of the environment

The radiance and glow of a multicoloured floral bouquet

Capacity : 125 ML

MORE THAN 90% NATURAL-ORIGIN* INGREDIENTS

A powerful symbol of Guerlain's commitment to the planet, the Aqua Allegoria fragrances contain up to 90% natural origin*. The French beetroot alcohol used in their formulas comes from a network committed to responsible farming. *90% to 95% ingredients of natural origin, in accordance with the ISO 16128, calculation including water.

PERFUMERS SECRET

"Florabloom is a celebration of the power and beauty of nature that’s both wild and poetic.”
Delphine Jelk,
Guerlain Perfume Creation Director & Perfumer

Traceable supply chains

To further its commitments, Guerlain has joined forces with the non-profit UEBT (Union for Ethical BioTrade), with the goal of certifying its supply chains by 2026. In auditing each of its 50 emblematic natural-origin ingredient supply chains, Guerlain has set about implementing plans to ensure that its producers and suppliers echo its commitment to the ethical and sustainable sourcing of natural materials.

In Grasse, in the south of France, Guerlain has established a long-term partnership with the fully organic grower, Le Domaine Le Mas des Sources. In step with its mission to promote biodiversity, Guerlain has set up beehives around the edges of its flower and herb fields, meaning that the tuberose blooms used in the “enfleurage” process are harvested amid a dizzying ballet of bees.

AN ECO-DESIGN* APPROACH

The Aqua Allegoria fragrances are housed in a screw-top, refillable and recyclable bottle made in France from at least 15% recycled glass**.

The 200 mL refill extends the life cycle of the Aqua Allegoria bottle without compromising on quality. The spray unscrews manually to top up the bottle with a user-friendly refill, fitted with an anti-spill system. It cannot be used alone and is only compatible with refillable 75 mL and 125 mL bottles.

*Guerlain (2023). In the Name of Beauty, Sustainability Report 2022-2023.
**only on 75mL and 125mL sales formats.

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THE WORLD IS OUR GARDEN

IN THE NAME OF BEAUTY

GUERLAIN IS COMMITTED AND TAKES ACTIONS

AQUA ALLEGORIA COLLECTION

The Aqua Allegoria fragrance collection celebrates the wonders of the world. Composed by explorers-perfumers who travel the world in search of exceptional raw materials, fragrances and emotions to transform them into allegories of nature. And because loving nature also means committing to protecting and defending it, the new Aqua Allegoria campaign is a powerful invitation to act for change, echoing Sia's "Courage to Change" song.
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THE ART OF BESPOKE SERVICES