To further its commitments, Guerlain has joined forces with the non-profit UEBT (Union for Ethical BioTrade), with the goal of certifying its supply chains by 2026. In auditing each of its 50 emblematic natural-origin ingredient supply chains, Guerlain has set about implementing plans to ensure that its producers and suppliers echo its commitment to the ethical and sustainable sourcing of natural materials.

In Grasse, in the south of France, Guerlain has established a long-term partnership with the fully organic grower, Le Domaine Le Mas des Sources. In step with its mission to promote biodiversity, Guerlain has set up beehives around the edges of its flower and herb fields, meaning that the tuberose blooms used in the “enfleurage” process are harvested amid a dizzying ballet of bees.