L’HEURE DORÉE
In 2025, Guerlain repeats its Exceptional Rendezvous dedicated to the First Eid, a moment of sharing where tradition and modernity become one. For the 2025 Millesime, fine craftsmanship meets delicate fragrance. Draped in purple velvet and pearly sheen, it embodies the subtle alchemy between memory and audacity of which Guerlain has the secret. For this limited, numbered edition, the precious case contains L'Heure Dorée, a delicious amber and woody Eau de Parfum dedicated exclusively to this rendezvous.
CHERRY BLOSSOM BY TAEIN SONG
At the dawn of spring, the Japanese gather for an ancestral tradition imbued with poetry and beauty: contemplating the splendour of sakuras, cherry trees in full bloom. For its 2025 Millésime, Guerlain collaborates with the South Korean painter Taein Song, who transforms the Bee Bottle into a living canvas where ravishing cherry blossoms bloom.
ROUGE BONHEUR BY L’ATELIER TRUSCELLI
In 2025, Guerlain repeats its exceptional numbered-edition rendezvous dedicated to Chinese New Year. For this year placed under the sign of the snake, Guerlain has entrusted the Parisian jeweller L'Atelier Truscelli with the creation of a unique jewel for its emblematic Bee Bottle. For the occasion, the precious case hosts a vibrant and original floral fragrance called Rouge Bonheur.
IN THE NAME OF BEAUTY
GUERLAIN IS COMMITTED AND TAKES ACTIONS
Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.
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