PARURE GOLD 24K

RADIANCE BOOSTING PERFECTION PRIMER - 24H HYDRATION

Name: PARURE GOLD 24K
Brand: GUERLAIN
SKU: G043806
Price: 85.00 USD
Availability: InStock

99% rejuvenating-effect skincare¹

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3 samples offered to discover Guerlain’s expertise in skincare, makeup and fragrance

Guerlain commits to the bee, sentinel of the environment

A PERFECTION PRIMER FOR A RADIANT COMPLEXION

Formulated with 98% naturally-derived ingredients⁴, this perfecting primer boasts an iconic sensory gel texture and guarantees instantly unified skin. It is infused with a hint of 24-karat gold and ensures 24-hour² absolute radiance and 24-hour³ hydration. Beautifully enhanced and impeccably prepped with Parure Gold 24K, skin is like a flawless canvas, ready for make-up, which thus appears in its best light. Foundation is easier to apply and its wear is optimized.

²Instrumental test on 24 women. ³Instrumental test on 33 women. ⁴Based on ISO 16128 standard. The remaining 2% contribute to product integrity and sensoriality.

AN EXCEPTIONAL SKINCARE CONCENTRATION

99%

REJUVENATING-EFFECT SKINCARE¹

An unprecedented percentage for incredible performance.

This new primer delivers optimal hydration for 24 hours³ and strengthens the barrier function.

Perfectly hydrated and smoothed, skin reflects light better on its surface. Bare skin is undeniably more even, visibly plumper, and more beautiful day after day.

³Instrumental test on 33 women.

¹Percentage of base, without pigments and mother-of-pearl.

HYDRATION³

ABSOLUTE RADIANCE²

THE EXCEPTIONAL RADIANCE OF 24-KARAT GOLD

The signature ingredient in the Parure Gold franchise, the hint of pure 24-karat gold incorporated in the formula reveals the power of its incomparable radiance.

With this iconic formula, Guerlain is the goldsmith of the complexion. Delicate gold leaves are suspended in a transparent texture. Skin is perfectly illuminated with a youthful glow.

Even before foundation is applied, skin is more luminous and glowing than ever. An unprecedented result that lasts for 24 hours¹.

¹Instrumental test on 24 women.

A JEWEL-LIKE BOTTLE

This packaging meets strict requirements for a reduced environmental impact in the production chain:
The bottle's glass weight has been reduced, increasing from the previous size of 30 ml to 35 ml. It is produced using 10% recycled glass and its screwable pump now supports the product’s recycling².
¹100 g for 30 ml of the L’Or primer 2015 bottle versus 90 g for 35 ml of the Parure Gold 24K 2023 bottle.

¹100 g for 30 ml for the L’Or primer 2015 bottle versus 90 g for 35 ml for the Parure Gold 24K 2023 bottle.
²This packaging is recyclable only in those areas that have appropriate recycling facilities.

A WORD FROM VIOLETTE, GUERLAIN MAKEUP CREATIVE DIRECTOR

“The color gold is very important to me; it is really light itself in a color. Gold can really capture the light, absorb it and vibrate.”

Violette, Guerlain Makeup Creative Director

THE FIRST STEP FOR PERFECT LONG-LASTING RADIANT MAKEUP

Take a small amount of gel on the back of your hand and gently apply to your face, working outwards to even out creases and smooth lines. Wait a few seconds before applying foundation.

The secret of absolute radiance: mix a few drops of fluid foundation and Parure Gold 24K Primer in the palm of your hand for an incredibly light texture.

Take a small amount of gel on the back of your hand and gently apply to your face, working outwards to even out creases and smooth lines. Wait a few seconds before applying foundation.

The secret of absolute radiance: mix a few drops of fluid foundation and Parure Gold 24K in the palm of your hand for an incredibly light texture.

IN THE NAME OF BEAUTY

GUERLAIN IS COMMITTED AND TAKES ACTIONS

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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